Placemaking & Public Realm Strategy
Strategic advisory for mixed-use, waterfront, marina, resort and lifestyle destinations seeking to improve how people arrive, move, gather, dwell and experience a place.
Green Healthy Places helps developers and asset owners connect public realm, landscape, amenities, commercial uses and brand expression—creating places that feel more coherent, engaging and commercially effective.
THE EXPERIENCE OF PLACE
Strong assets are only enhanced by a strong destination
A development may contain high-quality architecture, positioning, wellness amenities and commercial spaces, yet still feel fragmented, soulless or difficult to navigate...
Placemaking considers the lived experience between those individual elements: how people arrive, where they move and pause, what encourages them to stay, and what they remember afterwards.
Aligning these moments creates a stronger sense of place while supporting engagement, repeat visits and long-term asset value.
WHERE WE WORK
Placemaking for new and existing destinations
Green Healthy Places supports projects where public realm, movement, lifestyle and commercial experience need to work together cohesively.
Project types
Mixed-use developments and urban districts
Waterfront and marina destinations
Resorts and hospitality-led communities
Residential and branded-residence developments
Country estates and private clubs
Existing assets requiring repositioning or public-realm uplift
PLACEMAKING TOUCHPOINTS
Understanding how a destination feels and performs
Green Healthy Places plans, identifies and reviews the touchpoints that shape everyday experience across a destination, including:
Arrival sequences and first impressions
Movement, wayfinding and active mobility
Landscape, shade, seating and places to gather
Retail frontages, terraces and F&B connections
Lighting, signage and brand expression
Wellness, recreation and community touchpoints
Events, programming and seasonal activation
Connections between buildings, amenities and public spaces
The objective is to identify where targeted interventions can create a more coherent, engaging and memorable place.
HOW WE WORK
From observation to practical priorities
Our approach combines on-site observation, stakeholder input and strategic review to understand how a place currently functions—or how an emerging masterplan is expected to perform.
We assess the destination through three connected lenses:
Experience: How people arrive, move, gather, dwell and return
Identity: How the character and positioning of the place are expressed
Performance: How public realm and activation support engagement, commercial uses and long-term value
The result is a clear framework for prioritising immediate improvements and longer-term investment.
DELIVERABLES
A practical framework for placemaking improvement
The scope is adapted to the project stage, existing conditions and intended level of intervention. Typical areas of work include:
Placemaking and public-realm audits
Arrival and guest-journey reviews
Movement, wayfinding and connectivity analysis
Public-space and lifestyle-amenity recommendations
Wellness and active-mobility opportunities
Seasonal programming and activation ideas
Brand and place-experience alignment
Implementation priorities and recommended next steps
Outputs may range from a focused strategic review to a wider placemaking framework identifying quick wins, medium-term improvements and longer-term investment priorities.
WHEN WE ADD VALUE
A fresh perspective on how a place works
We are most useful when a development has strong underlying assets but its wider experience somehow lacks coherence, finesse or a clear sense of place.
Typical situations include:
An emerging masterplan requiring an experience-led review
An existing destination affected by fragmented public spaces or movement
A waterfront, marina or resort seeking greater year-round activation
An asset owner planning phased improvements or repositioning
Commercial areas experiencing limited dwell time or engagement
A project requiring clearer alignment between public realm, wellness and brand
Engaging GHP before major design or capital decisions helps distinguish targeted improvements from interventions that may add cost without strengthening the overall experience.
SELECTED EXPERIENCE
Experience across placemaking, public realm and destination development
GHP draws on Matt Morley’s experience working with mixed-use, waterfront, marina and urban real-estate projects where place experience, commercial performance and brand positioning intersect. This experience provides a practical understanding of how public realm, operations, commercial uses and brand expression combine to shape the everyday experience of a place.
Porto Montenegro (Montenegro)
Senior marketing, brand and placemaking experience within one of Europe’s leading marina and lifestyle destinations, connecting residences, hospitality, retail, events, public realm and destination positioning.
Larnaca Marina, Port and Waterfront (Cyprus)
Strategic advisory experience around the early, pre-launch positioning of a major waterfront and mixed-use destination environment in Cyprus.
Villa Rondini, Marina di Pisa (Italy)
Experience supporting marina, waterfront and destination real-estate strategy within a Mediterranean context, with a particular focus on the wellness component.
68 King William Street, London (UK)
Marketing strategy and placemaking support for a prominent central London asset, aligning branding, design, occupier experience and sustainability communication.
RELATED SERVICES
Identify where targeted placemaking interventions can create added value
If you are planning a new destination or repositioning an existing mixed-use, waterfront, marina, resort or lifestyle asset, Green Healthy Places can provide an independent review of how its public realm and wider place experience could perform more effectively.
Share your project overview, masterplan, site plan or current priorities, and we can advise whether a focused placemaking audit or broader strategic framework would be appropriate.