Strategic advisory for destination positioning, placemaking and wellness real estate.
Green Healthy Places is a strategic advisory practice working across destination positioning, placemaking and wellness real estate.
We work with developers, asset owners and project teams shaping mixed-use, marina, resort and hospitality-led destinations — helping clarify what a place should stand for, who it should attract and how its positioning can be translated into a coherent development and experience strategy.
Our work ranges from the repositioning of existing destinations to the positioning of new developments, with specialist expertise in wellness real estate where health and wellbeing form part of the proposition.
What we do
We help developers and asset owners make early, high-impact decisions about how wellness strengthens positioning, amenity strategy and long-term asset value.
This includes:
Development positioning
Destination repositioning
Placemaking and public realm strategy
Wellness real estate strategy
Amenity and experience strategy
Strategic advisory for mixed-use and hospitality-led destinations
About Matt Morley
Green Healthy Places is led by Matt Morley, a real estate and destination strategist with more than 20 years’ experience across mixed-use development, destination positioning, hospitality, wellness, interiors and placemaking.
Matt’s work sits at the intersection of real estate strategy, wellness, placemaking and design.
He has advised developers, hospitality teams, universities, residential operators and mixed-use destination owners on how wellness can be integrated into the built environment in a way that is commercially useful, operationally realistic and experientially coherent.
Matt’s background includes nine years as Marketing & Brand Director at Porto Montenegro, alongside advisory and design work for mixed-use, hospitality, residential and wellness projects across Europe and the Gulf.
Relevant experience
Green Healthy Places draws on practical project experience across several related areas of real estate and design.
This includes:
Mixed-use and destination positioning
Marina and waterfront development
Destination repositioning and placemaking
Hospitality and residential real estate
Wellness real estate and amenity strategy
Public realm and destination experience
This experience allows Green Healthy Places to connect strategic positioning with the practical realities of design, operations, user experience and consultant briefing.
How we work
Green Healthy Places works in a clear, practical and advisory-led way.
We typically begin by reviewing the project context, development mix, target users, commercial objectives, amenity assumptions and design-stage constraints.
Our work is collaborative, working alongside developers, architects, interior designers, operators, consultants and client-side project teams.