Strategic advisory for wellness real estate, mixed-use destinations and placemaking-led development.
About us
Green Healthy Places is a strategic advisory platform focused on the role of wellness, placemaking and lifestyle strategy in real estate.
We work with developers, asset owners and project teams to clarify how wellness can support stronger destinations, more coherent amenity strategies, better public realm experiences and long-term asset value.
Our focus is not wellness as a generic trend.
It is wellness as part of the commercial, experiential and strategic logic of real estate.
What we do
We help developers and asset owners make early, high-impact decisions about how wellness strengthens positioning, amenity strategy and long-term asset value.
This includes:
wellness real estate strategy
mixed-use destination positioning
public realm uplift
placemaking strategy
wellness amenity strategy
hospitality and residential wellness
lifestyle-led real estate
About Matt Morley
Green Healthy Places is led by Matt Morley, a wellness real estate advisor, consultant and creative with more than 20 years’ experience across hospitality, residential, mixed-use development, wellness amenities, interiors and public realm strategy.
Matt’s work sits at the intersection of real estate strategy, wellness, placemaking and design.
He has advised developers, hospitality teams, universities, residential operators and mixed-use destination owners on how wellness can be integrated into the built environment in a way that is commercially useful, operationally realistic and experientially coherent.
His work spans the Mediterranean, the UK, South Africa, the Balkans and Gulf region projects.
Relevant experience
Green Healthy Places draws on practical project experience across several related areas of real estate and design.
This includes:
wellness strategy for mixed-use developments
gym, spa and wellness amenity planning
public realm and destination uplift
hospitality and residential wellness facilities
branded residence and lifestyle-led real estate
marina and waterfront destinations
university and workplace wellness environments
restorative interiors and healthy buildings
placemaking, activation and destination positioning
This experience allows Green Healthy Places to connect strategic positioning with the practical realities of design, operations, user experience and consultant briefing.
How we work
Green Healthy Places works in a clear, practical and advisory-led way.
We typically begin by reviewing the project context, development mix, target users, commercial objectives, amenity assumptions and design-stage constraints.
From there, we help identify where wellness can add value, where the current strategy may be unclear, and what the next stage of the project needs to resolve.
Our work is usually collaborative, working alongside developers, architects, interior designers, operators, consultants and client-side project teams.
The aim is not to add complexity.
The aim is to make the role of wellness clearer, more useful and easier to brief, design, operate and communicate.
Why it matters
Wellness is often introduced into real estate projects through a list of amenities: a gym, spa, park, treatment room, walking route, wellness club, recovery space or outdoor activity area.
Those individual elements can be valuable.
But the stronger opportunity is to understand how they work together as part of a wider real estate proposition.
When wellness is planned strategically, it can support:
destination positioning
residential value
hotel differentiation
user experience
public realm activation
placemaking
amenity coherence
long-term asset relevance
Green Healthy Places helps development teams identify that role before the project moves too far into design..